“To bring back collectivistic social cultural values, I want to design interfering experiences that shake people awake.”
Since childhood I have been an explorative person. I like to quickly build things and test it, in order to be able to create beautiful products and experiences. As a designer I think that it is of great importance to be able to experience products and services. By interacting with a product through your bodily characteristics, you truly get in touch with it. For me, the human senses form an inspiration and guideline for design. One can not experience the world around him without his bodily senses. In my designs I hope to tickle the minds of people.
With my designs I want to trigger the same curiosity for the world around us as I experienced during my childhood. In my perception, this attitude helped greatly to develop the neutral stance in life I have now, which provides to be useful in cooperation with people and professional life.
Looking at society of today I am fascinated by the way our society changes and how it adapts to changes. In this global stream of developments, I see old (meaningful) values move to the background or change. Just dropping by for a cup of coffee is becoming less customary. Values like caring about each other, trust and social connections are interpreted in a moderner (digital) way. I, as designer, want young people to leave their computer screens and start exploring outside of their own values and heritage.
To achieve explorative behaviour, I envision the design of interfering experiences that can work on both a personal and collective level. I hope to achieve this from the domestic to the public domain. In the public domain I want to establish a personalised interaction that is part of the bigger environment. e.g. a one-on-one interaction that perceives and anticipates on the environment.
With my own start up company, Hout & de Wolf, we want to create products and services that stimulate young people to start exploring the world in which they grow up. We emphasise on physical products that trigger a learning activity, possibly supported by a digital medium like a tablet. Playing and exploring in order to awaken curiosity is the main emphasis of Hout & de Wolf.